Organizational Uses

Studies show that non-profits are utilizing social media sites for organizational use more than most professional businesses. “The trick, say nonprofit advocacy experts, is to pair virtual campaigns with flesh-and-blood action.” That is, social media is a great tool for charities and non-profits, but it is only part of the process that gets people involved.

A study by Craigslist founder Craig Newmark, interpreted in the infographic below, had similar findings.

“The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark.

Environmental activist Jamie Henn adds that social media is “a place where people can share the work they are doing in the real world and gain a sense of momentum and community by seeing similar stories from around the planet.”

Social media is raising awareness of charity and non-profit campaigns and will hopefully encourage more people to get involved.

Sources:

http://philanthropy.com/article/How-Nonprofits-Can-Use-Social/126402/

http://mashable.com/2011/10/14/how-non-profits-use-social-media/