Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE: Feb. 15, 2012

Contact:

Preston Parker

President

Cache Valley Area Investors Association

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

Rediscovering the American dream through passive income

LOGAN, Utah—Financial independence allows you to have any job you want, according to a Cache Valley organization that promotes this idea through education and network investing.

“We have lost what we used to call the American dream,” said the president and founder of the Cache Valley Area Investors Association (CVAIA), Preston Parker. “We believe we have to work at a job every day so we have money to buy things. Financial independence allows you to do any job you want so you don’t have to worry about where your next paycheck is coming. It doesn’t matter.”

Financial independence, according to Parker, is when your passive income, investments of money, time and experience, are higher than your monthly expenses.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income and expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire and The Secret.

Many Americans believe they can reach financial independence on their own. But author of The Automatic Millionaire, David Bach, believes that “Financial education needs to become a part of our national curriculum and scoring systems so that it’s not just the rich kids that learn about money … it’s all of us.” The financial community CVAIA creates through networking and education from similar books and guest speakers helps make financial independence in Cache Valley possible.

Meetings are the first, third and fifth Thursdays of every month. Anyone seeking financial advice can come to the meetings at no cost.

Cache Valley Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Contact:

Kate Clark

Media Representative

435-760-4671

kateclark05@gmail.com

Location Based Programs

Whether you are running errands or taking a casual stroll down the sidewalk, location based programs are providing ways for marketers to reach out to potential consumers, according to the article “Linking Customer Loyalty With Social Networking,” in The New York Times.

“Through smartphones that signal someone’s location, stores and brands like Starbucks, Tasti-D-Lite, Macy's and Pepsi are getting live information about when and where people are shopping. Some companies are turning Foursquare into a virtual loyalty-card program, while others are creating their own location applications, offering customers discounts or other rewards for shopping.”

“Once general awareness is achieved, consumers and brands will be able to engage in a meaningful and impactful way.” Although privacy issues are a concern with this new partnership of technology, many consumers are willingly supplying their information by “checking in” to public places, which relieves the majority of apprehension for marketers.

“There is excitement about leveraging the enthusiasm for check-in apps like Foursquare and Shopkick, so brands and retailers are testing out new concepts around these promotions to explore if these campaigns can drive foot traffic and ultimately more sales.”

Sources:

http://www.nytimes.com/2010/04/29/business/media/29adco.html

http://www.mobilemarketer.com/cms/news/advertising/9540.html

Draft Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE: Feb. 9, 2012

Contact:

Preston Parker, President

Cache Valley Area Investors Association

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

LOGAN, Utah—A new way of thinking, to be financially independent, is the focus of a Cache Valley club promoting education and network investing.

“We have lost what we used to call the American dream,” said Parker. “We believe we have to work at a job every day so we have money to buy things. Financial independence allows you to do any job you want so you don’t have to worry about where your next paycheck is coming. It doesn’t matter.”

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income, expenses. They practice the methods found in the ideologies of books including Rich Dad Poor dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire, and The Secret.

Cache Valley Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Contact:

Kate Clark, Media Representative

435-760-4671

kateclark05@gmail.com

-END-

Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE: Feb. 8, 2012

Contact:

James E. Muellenbach III

Burger Planet CEO

219-550-0000

eatright@burgerplanet.com

FITNESS GURU ADDED TO BURGER PLANET TEAM

Jayne Petersen joins Burger Planet on their quest to health

GARY, Ind.—Jayne Petersen, celebrity trainer, has been named Burger Planet’s spokeswoman for new menu items that offer additional options to health-conscious consumers.

"Jayne Petersen and Burger Planet share a commitment toward health,” said CEO of Burger Planet, James Muellenbach III. “The hiring of Jayne Petersen fits perfectly in the company’s overall focus on healthy lifestyles.”

Petersen, who helped talk-show host Opal Whitcomb lose 75 pounds, hopes to motivate and help other women, and their children, with this campaign. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices,” said Petersen.

In addition to classic items like The Saturn and Hemisphere French Fries, several low-carb options have been added to the menu. According to Top Chef DuBois, a white chicken breast lettuce wrap, various gourmet salads and fruit packages that can be substituted for fries all offer healthy, low-cost meals for under $4 and 300 calories.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices,” said Petersen. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

James E. Muellenbach I founded Burger Planet in Indiana in 1934. There are currently 8,921 franchises worldwide, employing over 48,272 people. Burger Planet has served 52 billion customers and counting.

Contact:

Kate Clark

PR Communications Assistant

219-550-0001

pr@burgerplanet.com

-END-

Draft Press Release 2: Image Management

FOR IMMEDIATE RELEASE: Feb. 7, 2012

Contact:

James E. Muellenbach III

Burger Planet CEO

219-550-0000

burgerplanet@gmail.com

FITNESS GURU ADDED TO BURGER PLANET TEAM

Jayne Petersen joins Burger Planet on their quest to health

GARY, Ind.—Jayne Petersen, celebrity trainer, has been named Burger Planet’s spokesperson for new menu items that offer additional options to health-conscious consumers.

"Jayne Petersen and Burger Planet share a commitment toward health,” said CEO of Burger Planet, James Muellenbach III. “Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

In addition to classic menu items such as The Saturn and Hemisphere French Fries, several low-carb options have been added to the menu. According to Top Chef DuBois, a white chicken breast lettuce wrap, various gourmet salads and fruit packages that can be substituted for fries all offer healthy, low-cost meals for under $4 and 300 calories.

Petersen is delighted to join Corny the Clown in their campaign to educate customers on the importance of nutrition. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices,” Petersen said. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

James E. Muellenbach I founded Burger Planet in Indiana in 1934. There are currently 8,921 franchises, employing over 48,272 people. Burger Planet has served 52 billion customers and counting.

Contact:

Kate Clark

PR Communications Assistant

219-550-0001

prburgerplanet@gmail.com

-END-

Traditional Media Views

Just like many newspapers must compete with growing paperless options, marketers and public relations (PR) professionals must deal with new media that weren’t incorporated into traditional PR.

Climbing statistics show the rapid popularity of social media sites, even in 2008:

- Blogs are now used by 24% of Internet users, up from 13% in 2006

- Social networks are now used by 26% of Internet users, up from 17% in 2006

- Videocasts are now used by 11% of Internet users, up from 6% in 2006

Today, there are over “800 million members on Facebook, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.”

Prior to all this growth, cable television, radio, movies, magazines, newspapers and books were the traditional media sources responsible for circulating information to the public.

Some argue that although new media has obvious benefits, “traditional media were not anonymous … imparting opinions and analysis with faces or the writer’s name can be more convincing. Most of the old media have groups of professionals who are resourceful and qualified to present the real issues to audiences or readers.”

It is also said that despite its popularity, new media actually feeds on traditional media.

“Bloggers often write about what’s going on in traditional media, whether it’s a new TV ad or a story that ran recently in the news. If you land an interview in traditional media, you’re likely to catch the attention of social media as well.”

For now, traditional communication and new media are finding ways to co-exist, but it is inevitable in a growing society filled with new technologies that communication and advertising will continue to be pushed toward social media outlets.

Sources:

http://mashable.com/2009/01/29/stats-old-media-decline/

http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/

http://blogs.rnw.nl/medianetwork/traditional-media-still-have-advantages

http://prinyourpajamas.com/traditional-media-for-pr/