Final Press Release 2: Image Management

FOR IMMEDIATE RELEASE: Feb. 8, 2012

Contact:

James E. Muellenbach III

Burger Planet CEO

219-550-0000

eatright@burgerplanet.com

FITNESS GURU ADDED TO BURGER PLANET TEAM

Jayne Petersen joins Burger Planet on their quest to health

GARY, Ind.—Jayne Petersen, celebrity trainer, has been named Burger Planet’s spokeswoman for new menu items that offer additional options to health-conscious consumers.

"Jayne Petersen and Burger Planet share a commitment toward health,” said CEO of Burger Planet, James Muellenbach III. “The hiring of Jayne Petersen fits perfectly in the company’s overall focus on healthy lifestyles.”

Petersen, who helped talk-show host Opal Whitcomb lose 75 pounds, hopes to motivate and help other women, and their children, with this campaign. “I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices,” said Petersen.

In addition to classic items like The Saturn and Hemisphere French Fries, several low-carb options have been added to the menu. According to Top Chef DuBois, a white chicken breast lettuce wrap, various gourmet salads and fruit packages that can be substituted for fries all offer healthy, low-cost meals for under $4 and 300 calories.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices,” said Petersen. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

James E. Muellenbach I founded Burger Planet in Indiana in 1934. There are currently 8,921 franchises worldwide, employing over 48,272 people. Burger Planet has served 52 billion customers and counting.

Contact:

Kate Clark

PR Communications Assistant

219-550-0001

pr@burgerplanet.com

-END-