Tuesday, February 7, 2012

Draft Press Release 2: Image Management


FOR IMMEDIATE RELEASE: Feb. 7, 2012

Contact:
James E. Muellenbach III
Burger Planet CEO
219-550-0000
burgerplanet@gmail.com


FITNESS GURU ADDED TO BURGER PLANET TEAM
Jayne Petersen joins Burger Planet on their quest to health


GARY, Ind.—Jayne Petersen, celebrity trainer, has been named Burger Planet’s spokesperson for new menu items that offer additional options to health-conscious consumers.

"Jayne Petersen and Burger Planet share a commitment toward health,” said CEO of Burger Planet, James Muellenbach III. “Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

In addition to classic menu items such as The Saturn and Hemisphere French Fries, several low-carb options have been added to the menu. According to Top Chef DuBois, a white chicken breast lettuce wrap, various gourmet salads and fruit packages that can be substituted for fries all offer healthy, low-cost meals for under $4 and 300 calories.

Petersen is delighted to join Corny the Clown in their campaign to educate customers on the importance of nutrition. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices,” Petersen said. “The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

James E. Muellenbach I founded Burger Planet in Indiana in 1934. There are currently 8,921 franchises, employing over 48,272 people. Burger Planet has served 52 billion customers and counting.

Contact:
Kate Clark
PR Communications Assistant
219-550-0001
prburgerplanet@gmail.com

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1 comment:

  1. Looks really good to me, except I feel like you are concentrating too much on Jayne, but thats only me :)

    ReplyDelete