Whether you are running errands or taking a casual stroll down the sidewalk, location based programs are providing ways for marketers to reach out to potential consumers, according to the article “Linking Customer Loyalty With Social Networking,” in The New York Times.
“Through smartphones that signal someone’s location, stores and brands like Starbucks, Tasti-D-Lite, Macy's and Pepsi are getting live information about when and where people are shopping. Some companies are turning Foursquare into a virtual loyalty-card program, while others are creating their own location applications, offering customers discounts or other rewards for shopping.”
“Once general awareness is achieved, consumers and brands will be able to engage in a meaningful and impactful way.” Although privacy issues are a concern with this new partnership of technology, many consumers are willingly supplying their information by “checking in” to public places, which relieves the majority of apprehension for marketers.
“There is excitement about leveraging the enthusiasm for check-in apps like Foursquare and Shopkick, so brands and retailers are testing out new concepts around these promotions to explore if these campaigns can drive foot traffic and ultimately more sales.”
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