We have all seen, or at least heard of, popular phone applications like Angry Birds and Draw Something. Apps can provide endless entertainment, but many professionals, including those in the public relations profession, are vitalizing apps beyond Twitter and Facebook that explore news media and increase social and business productivity. These applications promote, inform, organize and make the hectic career of public relations more manageable.
Some applications gaining respect in public relations are Harvest and Flipboard.
“Harvest lets you and your staff track time and send invoices from one integrated application.” Although the application is simple, it tracks timesheets for various business ventures, projects income and expenditures and helps you stay in budget. The application also helps manage clients by customizing logos and providing language translations.
Flipboard is a free application that allows you to “connect with both your Facebook and Twitter accounts, and the app will serve up beautifully laid out magazine pages based on the content of your friends and followees … You can ReTweet and share from within the app, making you look like the smartest curator ever.” Flipboard makes it easier to discover popular news, topics and tactics to connect with your publics.
Any person in any profession would be silly to ignore the benefits and convenience applications provide and will continue to provide as technologies improve.
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I've never heard of the flipboard idea! I will have to try that out. It's so true that within public relations, we use technology to our advantage.
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