Tuesday, March 6, 2012

Draft Press Release 4: Cause Promotion


FOR IMMEDIATE RELEASE: Mar. 6, 2012

Contact:
Moudi Sbeity
Laziz Founder
435-757-9310
moudih@gmail.com


LOCAL BUSINESS PROMOTES HEALTH AND DIVERSITY
Organic and locally grown Middle Eastern cuisine


LOGAN, Utah—Health conscious eaters on a budget in the Salt Lake City area will be happy Laziz, a nutritional hummus, can be put on their shelves.

“It is made using local and eco-friendly products, supporting local business and sustaining a healthier environment,” said Moudi Sbeity, who started the business. “It brings about a cultural addition to diversity in my community, and brings a healthy alternative to store bought hummus.”

Sbeity, originally from Lebanon, takes pride in the traditional dish that is gaining popularity in American society. Not only is the hummus organic and locally grown, but chemical and oil free, unlike most store bought hummus, and comes in affordable biodegradable containers.

“Eating organically is very healthy, not just a fashionable bandwagon to jump on, and hummus itself has many benefits. If you eat healthy, you will feel healthy physically, spiritually, emotionally and mentally,” said Sbeity.

Laziz, an Arabic word meaning tasty, enjoyable, and lighthearted is an all-encompassing name to reflect the atmosphere of the business and flavors found in traditional Lebanese hummus.

Contact:
Kate Clark
Media Representative
435-760-4671

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3 comments:

  1. I think this is really good Kate. I especially like the client that you are assisting - I am genuinely interested in Laziz hummus after reading your press release. One suggestion I would make is to reformat the last sentence in the final paragraph, adding a comma after "lighthearted": "Laziz, an Arabic word meaning tasty, enjoyable and lighthearted, is...."

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  2. Kate- Great job! I thought the quotes you added in flowed very well. As Drew said, I also was very interested in this client.

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  3. Kate,

    You have chosen a very interesting topic. You made me want to try Laziz so bad:D

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