Draft Presentation Outline

Wrigley

Proposal for a Social Media Campaign

By: Tara Alvey, Kate Clark & Jaron Dunford

Person #1: Executive Summary
                -team introduction
                -social media campaign proposal

Person#1: Problem
                -need for social media campaign

Person #2: Research & Supporting Data
                -impact of social media on business
                -online presence of competitors

Person #3: Solution
                -what the social media campaign includes

Person #3: Capabilities
                -team capabilities and how the campaign will be accomplished

Person #1: Conclusion
                -wrap-up of presentation
                -restating the need for a social media campaign

Legal, Policies, Ethics

With the continual growth of the Internet and popular social media sites, legalities and privacy is becoming a huge issue for individuals, as well as major companies. The fact of the matter is everything put online is public and “it’s easy not to be fully mindful about the possibility of disclosure with these communications because we use these technologies so often in our social lives.”

Various ethical codes have been drafted for Internet use, though many are dated and struggle to keep up with social media outlets that are constantly changing and being created. The best defense is to educate yourself about privacy and to be consider the information before it is posted.

The infographic below shows just how powerful the Internet is becoming in today’s society:

One online article claims, “People have no shame about the despicable content they post on the Web. Respect and courtesy are quaint, outdated notions to these Internet citizens. The people charged with protecting us from such abhorrent behavior not only fail to prevent it, they tacitly or explicitly encourage these breaches in morality because it means more page views, more customers, and more money.”

Sources:

http://www.apa.org/monitor/2010/07-08/internet.aspx

http://news.cnet.com/8301-13880_3-20018998-68.html

Online Reputation

TO: Tung Truong

FROM: Kate Clark

DATE: April 5, 2012

SUBJECT: Your Online Reputation

Dear Tung,

With a quick search on Google and Facebook, I was able to learn many things about you. It is sometimes difficult to manage your online image, especially when employers are doing whatever they can to find information about you. Most of your content, which did not appear to be protected by any security settings, was job appropriate and silly in nature. I think employers would appreciate your personality and sense of humor.

From your Facebook I gathered this information about you:

-You live in Logan, Utah
-You currently attend Utah State University
-You were born in the summer of 1987
-You have at least one brother
-You have a love for comedies like The Office and Flight of the Conchords
-You enjoy traveling with your friends

One apparent thing about you is your love for sports, made evident by these photos:

 

From my Google search I found your blog, which identifies you are in public relations, and a blog about snowboarding that includes some of your content (http://powderpropaganda.com/2011/12/02/locals-speak-about-beaver-mountain/).

I also discovered an interesting front page article published in The Herald Journal in 2008 that features a large photo of you, as well as a pullout quote (http://www.usu.edu/ust/pdf/2008/may/itn05020873.pdf).

Although there was nothing on your social media sites or blogs that would be highly frowned upon by employers, I gathered from this search that your Facebook page and blog do not reflect the same person. This is not necessarily a bad thing, but when you are embarking in a career I would suggest making minor changes to your Facebook to include more about your education, work experience and career interests.

Apps

We have all seen, or at least heard of, popular phone applications like Angry Birds and Draw Something. Apps can provide endless entertainment, but many professionals, including those in the public relations profession, are vitalizing apps beyond Twitter and Facebook that explore news media and increase social and business productivity. These applications promote, inform, organize and make the hectic career of public relations more manageable.

Some applications gaining respect in public relations are Harvest and Flipboard.

“Harvest lets you and your staff track time and send invoices from one integrated application.” Although the application is simple, it tracks timesheets for various business ventures, projects income and expenditures and helps you stay in budget. The application also helps manage clients by customizing logos and providing language translations.

Flipboard is a free application that allows you to “connect with both your Facebook and Twitter accounts, and the app will serve up beautifully laid out magazine pages based on the content of your friends and followees … You can ReTweet and share from within the app, making you look like the smartest curator ever.” Flipboard makes it easier to discover popular news, topics and tactics to connect with your publics.

Any person in any profession would be silly to ignore the benefits and convenience applications provide and will continue to provide as technologies improve.

Sources:

http://blog.myntpr.com/post/9570201166/23-smartphone-apps-that-pr-professionals-cant-live

http://www.mediabistro.com/prnewser/five-must-have-ipad-apps-for-pr_b26050

http://www.getharvest.com/

Search Engine Optimization

The Web is becoming smarter. Not only can you find a plethora of information about any given topic, but search engine optimization tactics like geotagging, infographics and tracking help you find the information you’re looking for in seconds.

Geotagging, the process of adding a physical location to photos or information, allows users to search information by location, “but it can also be used to create location-based news and media feeds by combining an application like Google Maps with geotagged blogs, news articles and Flickr photos.”

These applications are becoming increasingly popular for mobile devices. You can take photos and upload them directly to social media sites, giving your friends instant alerts with your location. Geotagging has also become popular among Twitter. Twittervision, which combines Twitter and Google Maps, posts real-time tweets on an interactive 3D globe.

Geotagging is becoming a convenience for many people, including business owners who are thriving on location-based programs. “As built in GPS becomes a industry standard in mobile/cell phones, geotagging or specifying your businesses location is a great way to highlight your businesses for the future and for a whole generation of smartphone users.”

Sources:

http://webtrends.about.com/od/glossary/a/what-geotagging.htm

http://alltwitterapps.com/2010/03/14/twittervision-uses-google-earth-to-track-updates-around-the-globe/

http://www.searchcowboys.com/search/1553

Final Press Release 4: Cause Promotion

FOR IMMEDIATE RELEASE: Mar. 21, 2012

Contact:

Moudi Sbeity

Laziz Founder

435-757-9310

lazizhummus@gmail.com

LOCAL BUSINESS PROMOTES HEALTH AND DIVERSITY

Organic and locally grown Middle Eastern cuisine

LOGAN, Utah—Health conscious eaters on a budget in the Salt Lake City area will be happy Laziz, a nutritional hummus, can be put on their shelves.

“It is made using local and eco-friendly products, supporting local business and sustaining a healthier environment,” said Moudi Sbeity, who started the business. “It brings about a cultural addition to diversity in my community, and brings a healthy alternative to store bought hummus.”

Sbeity, originally from Lebanon, takes pride in the traditional dish that is gaining popularity in American society. Not only is the hummus organic and locally grown, but chemical and oil free, unlike most store bought hummus, and comes in affordable biodegradable containers.

“Eating organically is very healthy, not just a fashionable bandwagon to jump on, and hummus itself has many benefits. If you eat healthy, you will feel healthy physically, spiritually, emotionally and mentally,” said Sbeity.

Laziz, an Arabic word meaning tasty, enjoyable, and lighthearted is an all-encompassing name to reflect the atmosphere of the business and flavors found in traditional Lebanese hummus. Laziz started in February 2012 and is currently sold through personal orders and at the Utah CoOp each week. For special orders, contact Moudi by phone, email or find Laziz on Facebook at www.facebook.com/Lazizhummus

Contact:

Kate Clark

Media Representative

435-760-4671

kateclark05@gmail.com

-END-

Collaborative and Distance Communication

New technologies make it increasingly easy to stay in touch and connect to people around the globe.  Ustream, a web platform for live video and online broadcasting, allows users to capture video about virtually anything and share it, live, with the online Ustream community. This is having a tremendous impact on amateur news reporting, and the dissemination of information. “Although it’s (Ustream) not the most popular web-streaming service on the market, Ustream offers an attractive new way for Internet broadcasters to connect with audiences, allowing dialogue between users and opportunities to build connections across the globe.”

As an interactive video broadcast platform, anyone can pick up a camera and create their own channel, voicing their opinions about politics and music, or sharing footage of a sporting event to millions of people around the globe. In turn, feedback and dialogue are allowed between users, which creates forums of idea, positive criticism and richer online interaction.

Ustream can also be used as a form of distance education. “The site’s global audience (also) introduces new frontiers for authentic assessment in the classroom … Students can invite family members or community experts to join the conversation, creating a rich dialogue between viewers with multiple perspectives.”

So whether you want to be entertained, learn about something new or hear the perspectives of people from around the world, Ustream is the site to be on.

Sources:

http://net.educause.edu/ir/library/pdf/ELI7042.pdf

http://www.ustream-live-upclose.com/

http://net.educause.edu/ir/library/pdf/ELI7042.pdf

Final Media Pitch

March 8, 2012

Lesley Mitchell

Business Writer

The Salt Lake Tribune

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

Dear Lesley,

The Cache Valley Area Investors Association (CVAIA) believes every individual can avoid debt and live comfortably with their income through financial independence.

The organization offers education about finances and opportunities to network with finance professionals to anyone and everyone who wants to come, for free.

Preston Parker, the president and founder, believes that mastering passive income techniques allows individuals to become independent enough to have any job they want, so they are not worrying about where their next paycheck is coming. I feel your readers would be interested in the cause for financial independence and that the material compliments your area of interest as a writer, and individual.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

I appreciate your time and consideration. I included a shortened version of a recent press release for CVAIA to help you get a better idea of the organization. If you are interested, contact me by phone or email and I will gladly arrange interviews or provide you with additional materials for the story.

Sincerely,

Kate Clark

PR Spokesperson

CVAIA

435-760-4671

kateclark05@gmail.com

                                                                                                                                      

Contact:

Preston Parker

President

CVAIA

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

Rediscovering the American dream through passive income

LOGAN, Utah—Financial independence allows you to have any job you want, according to a Cache Valley organization that promotes this idea through education and network investing.

“We have lost what we used to call the American dream,” said the president and founder of the Cache Valley Area Investors Association (CVAIA), Preston Parker. “We believe we have to work at a job every day so we have money to buy things. Financial independence allows you to do any job you want so you don’t have to worry about where your next paycheck is coming. It doesn’t matter.”

Financial independence, according to Parker, is when your passive income, investments of money, time and experience, are higher than your monthly expenses.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income and expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire and The Secret.

Many Americans believe they can reach financial independence on their own. But author of The Automatic Millionaire, David Bach, believes that “Financial education needs to become a part of our national curriculum and scoring systems so that it’s not just the rich kids that learn about money … it’s all of us.” The financial community CVAIA creates through networking and education from similar books and guest speakers helps make financial independence in Cache Valley possible.

Meetings are the first, third and fifth Thursdays of every month. Anyone seeking financial advice can come to the meetings at no cost.

-END-

Draft Press Release 4: Cause Promotion

FOR IMMEDIATE RELEASE: Mar. 6, 2012

Contact:

Moudi Sbeity

Laziz Founder

435-757-9310

moudih@gmail.com

LOCAL BUSINESS PROMOTES HEALTH AND DIVERSITY

Organic and locally grown Middle Eastern cuisine

LOGAN, Utah—Health conscious eaters on a budget in the Salt Lake City area will be happy Laziz, a nutritional hummus, can be put on their shelves.

“It is made using local and eco-friendly products, supporting local business and sustaining a healthier environment,” said Moudi Sbeity, who started the business. “It brings about a cultural addition to diversity in my community, and brings a healthy alternative to store bought hummus.”

Sbeity, originally from Lebanon, takes pride in the traditional dish that is gaining popularity in American society. Not only is the hummus organic and locally grown, but chemical and oil free, unlike most store bought hummus, and comes in affordable biodegradable containers.

“Eating organically is very healthy, not just a fashionable bandwagon to jump on, and hummus itself has many benefits. If you eat healthy, you will feel healthy physically, spiritually, emotionally and mentally,” said Sbeity.

Laziz, an Arabic word meaning tasty, enjoyable, and lighthearted is an all-encompassing name to reflect the atmosphere of the business and flavors found in traditional Lebanese hummus.

Contact:

Kate Clark

Media Representative

435-760-4671

kateclark05@gmail.com

-END-

Draft Media Pitch

March 4, 2012

Lesley Mitchell

Business Writer

The Salt Lake Tribune

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

Dear Lesley,

The Cache Valley Area Investors Association (CVAIA) believes every individual can avoid debt and live comfortably with their income through financial independence.

The organization offers education about finances and opportunities to network with finance professionals to anyone and everyone who wants to come, for free.

Preston Parker, the president and founder, believes that mastering passive income techniques allows individuals to become independent enough to have any job they want, so they are not worrying about where their next paycheck is coming. I feel your readers would be interested in the cause for financial independence and that the material compliments your way of thinking and interests as a writer.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

I appreciate your time and consideration. If you are interested, contact me by phone or email and I will gladly arrange interviews or provide you with additional materials for the story.

Sincerely,

Kate Clark

PR Spokesperson

CVAIA

435-760-4671

kateclark05@gmail.com

Viral Videos

With the help of social media sites and the growing popularity of smart phones, Internet videos are going viral more than ever before.  According to ABC News, “People around the world watch videos on the Internet more than three billion times every day, which added up to more than one trillion video views on YouTube in 2011.”

If a video contains children, animals, celebrities, shocking footage or humor, it is bound to go viral. These videos have the power to promote, inspire and call to action. Amateurs are also capturing videos on their phones, often with the idea that family members and friends will be the only ones to see it, only to have them become popular through Facebook and other sites:

Sources:

http://abcnews.go.com/blogs/entertainment/2011/12/youtubes-top-5-viral-videos-of-the-year/

http://mashable.com/follow/topics/viral-video

Final Press Release 3: Cause Promotion

FOR IMMEDIATE RELEASE: Feb. 15, 2012

Contact:

Preston Parker

President

Cache Valley Area Investors Association

1504 Lynnwood Ave.

Logan, UT 84341

661-772-7537

FINDING NEW WAYS TO BECOME FINANCIALLY INDEPENDENT

Rediscovering the American dream through passive income

LOGAN, Utah—Financial independence allows you to have any job you want, according to a Cache Valley organization that promotes this idea through education and network investing.

“We have lost what we used to call the American dream,” said the president and founder of the Cache Valley Area Investors Association (CVAIA), Preston Parker. “We believe we have to work at a job every day so we have money to buy things. Financial independence allows you to do any job you want so you don’t have to worry about where your next paycheck is coming. It doesn’t matter.”

Financial independence, according to Parker, is when your passive income, investments of money, time and experience, are higher than your monthly expenses.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides an income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship between assets, liabilities, income and expenses. They practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The Automatic Millionaire and The Secret.

Many Americans believe they can reach financial independence on their own. But author of The Automatic Millionaire, David Bach, believes that “Financial education needs to become a part of our national curriculum and scoring systems so that it’s not just the rich kids that learn about money … it’s all of us.” The financial community CVAIA creates through networking and education from similar books and guest speakers helps make financial independence in Cache Valley possible.

Meetings are the first, third and fifth Thursdays of every month. Anyone seeking financial advice can come to the meetings at no cost.

Cache Valley Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the Law of Attraction, Law of Abundance, and Law of Exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risks of investing.

Contact:

Kate Clark

Media Representative

435-760-4671

kateclark05@gmail.com